.webp)
There are currently 8,550 rental properties in Orlando listed on Zillow. In such a saturated marketplace, your listing can quickly get buried among thousands of others, especially if it lacks a compelling edge.
An effective way to stand out among your competitors is to build a strong rental ad and apartment description. Create an image that makes it easier for potential tenants to see themselves living there—content and comfortable.
If you don’t know where to start, let the expert property managers at Re/Max 200 Realty show you how to write the perfect rental listing that attracts quality tenants the moment they see it.
Key Takeaways
- A well-written rental listing attracts better tenants and reduces vacancy time.
- Use clear, emotional language and highlight standout features like pet-friendly or scenic views.
- High-quality rental photos and videos boost visibility and engagement.
- Regularly update your rental ad to stay competitive in Orlando’s rental market.
Start with an Attention-Grabbing Title
If you pay attention to newspaper headlines or ads that catch your eye as you scroll through social media, take note of how they write those first few words because they spark curiosity into action.
Potential Tenants look for these elements: bedrooms, bathrooms, price, location, and one standout feature like “pet-friendly” or “sea view.” So be descriptive and emotional when presenting them.
Here is a tested formula you can use as your base:
Rental Price – Bedroom/Bathroom Count – Unit Type – Location – Standout Feature
Example: “$1,500/month – 1-bedroom, 1-bath loft in downtown Orlando, Florida, with skyline views.”
Write a Clear and Compelling Apartment Description
Attention-grabbing rental listings are short, persuasive, and honest. Start strong by highlighting the property’s best features like a sea view or an in-unit laundry.
Use clear, conversational language to include essential details such as rent, square footage, number of bedrooms and bathrooms, utilities, amenities, and lifestyle perks. Transparency is key, so clearly state important policies regarding pets or smoking.
Even the best-written description won’t hold attention if it looks like a wall of text, so format your ad for easy scanning. Use bullet points where appropriate, and stick to one or two well-chosen adjectives (like modern or cozy).
Avoid using overly flowery adjectives, as they can make your listing feel too promotional or inauthentic. Lastly, skip the jargon, vague terms, excessive punctuation, and ALL CAPS; they tend to turn readers off rather than draw them in.
Use High-Quality Photos and Videos
Use professional-quality images to boost engagement and attract more inquiries. Even if you're not a photographer or can't hire one, approach your photos and videos like a professional production.
Pre-production:
Ensure the space is photo-ready by repairing cosmetic issues (e.g., chipped paint or clutter), then stage it with realistic, appealing furniture that tenants can envision themselves using.
Production:
Use natural lighting to make rooms appear larger and more welcoming. Avoid flash and visible photographer reflections. Photograph or film key areas—kitchen, bathrooms, bedrooms, living room, and exterior—and be sure to highlight standout features such as balconies, scenic views, or fireplaces.
Post-production:
Enhance image quality using editing tools like Adobe Photoshop or Canva, making sure photos are bright and well-composed. Where possible, include extras like 3D tours or floor plans to improve transparency and boost engagement.
If a virtual tour is available, be sure to mention it—this can be a major deciding factor for remote renters.
Include a Strong Call to Action
Be accessible to your prospective tenants. Clearly state how they can reach you—whether by phone, email, or online form. Encourage immediate contact with urgent, action-oriented words like “Schedule your tour today!” or “Move-in ready—schedule your viewing today!”
Add a clear postscript that outlines the next steps. Let interested tenants know how to apply, whether a background check is required, and what documents to prepare.
Stand Out in a Crowded Market
In a crowded market like Orlando, standing out starts with refining your listing’s language, visuals, and structure. If your current ad isn’t getting results, revisit and revise it. Update the photos, refresh the description, or adjust the price to stay competitive with current trends. The effort you put into a strong, polished rental ad pays off in fewer vacancies and better tenant matches.
Re/Max 200 Realty is the perfect partner to ensure your listing stands out with expert guidance, updated strategies, and local market insight that attracts the right renters. Contact us now to get your free rental analysis!
FAQs
1. What details should I include in a rental listing?
Always list the rent, number of bedrooms and bathrooms, location, standout features, and policies on pets or smoking.
2. Do pictures make a difference in rental listings?
Yes—clear, high-quality images and videos significantly boost engagement and help tenants visualize living in the space.
3. How can Re/Max 200 Realty help with my rental listing?
Our experts offer personalized advice, listing optimization, and local insights to help your property attract quality tenants faster.
